Enterprise Applications

Hi Everyone, 

This week I researched 'Enterprise Applications'.

If you need a refresher on 'Enterprise Applications', what they are or how they are used, check the video linked below. This video clearly outlines a description on enterprise applications and the complications that they resolve. It will help give you a better understanding of the content covered in this blog. 

https://www.youtube.com/watch?v=uAM-L41UJhA

After watching that short video, I will now discuss 3 examples of companies that used enterprise applications successfully to support their business strategy and business model. 

The first example is 'Apple' who use the enterprise application 'SAP'. SAP is an enterprise resource planning (ERP) software which manages business processes, develops situations that facilitate effective data processing and information flow across organisations. (SAP, 2023). According to (Pereira, 2023), Apple's business model focuses on selling it's products and offering services through subscriptions. Apple's business strategy consists of them focusing on product design and functionality, strengthening their ecosystem, improving their customer service experience and finally, reducing their reliance on iPhone sales. (Singh, 2023). Apple use SAP for their online services such as iTunes, their app store and Apple TV, whilst also using SAP's services for their finance and HR departments. SAP allows Apple to come closer to their customers and build strong relationships with them. (ERP Research Knowledge, 2023). This aids Apple by making online service subscriptions more appealing to potential consumers and increases the overall flow of their services and departments.

The second example is 'Spotify' who use the enterprise application 'Salesforce'. Salesforce is a cloud-based software which allows businesses to connect with their customers, find prospects, close deals and provide a better service to their customers. (Salesforce, 2023). According to (Pereira, 2023), Spotify's business model focuses on being an audio streaming and media services provider. They operate on a freemium business model, providing some of it's services for free, but charging for other 'premium' services. Spotify's business strategy consists of them focusing on customer service, providing the best possible music streaming services at a rate with high availability. (Spotify, 2023). Spotify use Salesforce to keep track of every customer and every song played. Salesforce allows Spotify to manage a growing catalogue of millions of tracks, enabling Spotify users to listen at any time they desire. (Spiceworks, 2015). This aids Spotify by ensuring their operations are run smoothly, reducing risk of tracks not being available to users, whilst also allowing them to keep track of online users and the most popular tracks.

The third example is 'Vodafone' who use the enterprise application 'Oracle'. Oracle is a relational multi-model database management system which offers scalability, performance, availability, backup/recovery and security to companies. (Pedamkar, 2023). Vodafone's business model focuses on improving it's competitive advantage and returns, by improving customer trust and engagement, transforming it's current model and improving the usage of their assets. (Vodafone Group plc, 2023). (Vodafone Group plc, 2021) outlines that their business strategy consists of their aims to be the new generation connectivity and digital services provider for Europe and Africa. They aim to enable an inclusive and sustainable digital society. Oracle allows Vodafone to modernise its thousands of databases, build new cloud-based applications faster and launch them into several markets simultaneously. (Bossi, 2022). This aids Vodafone by ensuring that their databases will be secure and that their goals of playing a large role in the new generation of connectivity and digital services can be achieved.

That's all for me in this blog. Thanks for reading! Be sure to let me know your thoughts on this topic below in the comments. If you found interest in this blog, check out my previous blog where I analysed 'Information Systems'. 

See you next time!