The use of Artificial Intelligence in Business

Hi everyone, 

Welcome to my final blog :( 

In this blog I will discuss what businesses are currently using artificial intelligence for. To further my knowledge on artificial intelligence I watched several videos. One video which I found to be very informative is linked below. It outlines the power of AI in business. 

https://www.youtube.com/watch?v=1bPu8gvCKhQ

I will now discuss three uses for artificial intelligence in business: 

Automate tasks: Businesses have been using AI to automate tasks for quite some time now. Examples of these tasks are online customer service and emails. Businesses can have AI send automated messages back to any issues outlined by customers on their customer service webpage. This AI is known as chatbot. Businesses can design automated messages based on keywords used in regularly asked questions. The same can be done for automatic emails. These tasks are very time consuming, therefore, businesses who have successfully integrated AI to assist them with these tasks are expected to have seen a growth in the overall productivity of their business. This is due to staff having more time to complete other tasks, as customer service and emails are no longer a concern of theirs. 

Gather and improve data: Businesses have also been using AI to gather and improve data. AI can be used to scan documents, payments, purchases, messages, online posts etc., to gather data and store it one place. If a business is looking to improve their services they would need data to reflect on in order to make changes. With the help of AI this data can be gathered almost instantly. When AI has gathered data, it can then analyse it and notice any patterns, behaviours or trends within the data. These can be used to improve businesses by making their services more relatable to the patterns, behaviours or trends that AI has found. AI can also create solutions and make suggestions as to what changes may work best for a business.

Decision making: Businesses have also been using AI for decision making. Relative to the previous point outlined above, businesses have been using AI to make decisions based on any data that they may have. AI can analyse any information provided to it, finding the best possible way forward for businesses. An example of this would be with consumer specific data. AI can determine what decisions to make in order to make the businesses products/services more relative to each consumer. This gives businesses an opportunity to build consumer loyalty, ensuring that they provide the highest quality products/services.

Post a comment below outlining your thoughts on AI and whether or not you think it will have a positive/negative impact on society. 

My final blog has come to an end. I would like to thank all of my readers for spending your time to read my blogs. I really enjoyed creating them and I hope you enjoyed them too!

Goodbye! :(

 

Search Engine Optimization

Hi everyone, 

In this blog I am going to advise 10 tips which have been proven to boost website ranking, in order to boost the quality and quantity of traffic to a website generated from search engines. 

If you are unsure of what search engine optimization is, or if you need to refresh your mind before I go into more detail, I have provided a link to a short video below which clearly outlines what search engine optimization is. 

https://www.youtube.com/watch?v=sd0ypO9MTWY

Now that we are all on the same page, the 10 tips I advise are as follows: 

Keywords: Keywords can be used to improve your website ranking. Generally, when individuals are searching online for a specific thing they will search using keywords in order to find a suitable source easily. Having these keywords on your website will boost your website ranking and ensure that your site will appear in more searches.

Expertise: Showing that you have expertise in a specific area will boost your website ranking. Algorithms are used to decide which website is best suited for each search. These algorithms can be based on the time users spent on your website. Providing expert knowledge reduces the chances of users clicking off of your website too soon, therefore affecting your website ranking.

Regular updates in content: It has been proven that websites which are more frequently updated appear higher in searches. This can be taken advantage of by regularly updating the content on your websites. 

Ensure content is worthy of being linked by other sources: This tip links in with the two previous tips above. If your content shows a level of expertise and if it is not outdated, it will be worthy of being linked by other sources. Sources may recommend your website, therefore boosting your website ranking.

Mobile phone friendly: According to a research conducted by HitWise, almost 60% of all online searches are searched using a mobile device. Therefore, it is important for websites to be designed for both desktops and mobile devices. 

Website speed: According to a study conducted by Neil Patel, pages that rank at the top of searches are pages which tend to load significantly faster than other pages. Ensuring that the loading times of your website are as fast as possible will boost your website ranking.

QR Codes: Using QR codes to give access to your websites provide an easy way for individuals to access your webpage. The more visitors there are on your website, the higher your website will appear in searches.

Social media marketing: Using social media marketing to gain followers/subscribers is a great way to increase your overall audience. From this you can link your social media accounts to your website which will boost your website ranking.

Content marketing: Similarly to social media marketing, posting content on other platforms is a great way to increase your overall audience. You can then link this content to your website, increasing your website ranking.

Influencer marketing: Influencers are a great way of increasing the popularity of your website. Influencers can promote your website through their services which will increase the traffic to your website. Choosing an influencer who posts similar content to the content on your website is important to ensure the traffic coming to your website will be interested.

That is all from me in this blog. Thanks for reading! Let me know in the comments below any other tips that you may have. Keep an eye out for my next blog which will be my final blog :(

See you next time!

E-Commerce and Internet Technologies

Hi everyone, 

In this blog I will review three internet platforms which I believe can be easily integrated into a business's website to help them engage in e-commerce. The three businesses are a new gym, a new clothing boutique and a café. 

A New Gym: For a new gym I would recommend an internet platform called 'GloFox'. GloFox is an internet platform with the main purpose of assisting businesses, through providing them with easy to use online services. GloFox will allow customers to book classes and make payments easily through their online services, saving the stress of arriving at the gym unsure of space to attend classes. This also allows the gym to easily keep track of bookings and payments as GloFox will gather and store this data so a gym can easily access all of these records. GloFox allows businesses to customise their app to suit their branding, ensuring that customers feel like they are part of the gyms team, whilst also ensuring that the branding of their gym is getting as much publicity as possible, further increasing their potential audience. GloFox provides the option for businesses to target their customers by sending them automatically generated updates through push notifications. This will help keep customers engaged with the gym and it's services, leading to customer loyalty in the future.

A new clothing boutique: For a new clothing boutique I would recommend an internet platform called 'Square'. Square is an internet platform with the main purpose of assisting businesses with selling their products/services both in-store and online, whilst also managing invoices and inventory. Square allows businesses take payments, manage staff and conduct business both in-store and online. This is important for a new clothing boutique to take into consideration as in modern society online shopping is becoming more familiar to people. Being able to purchase products/services from the comfort of your own home provides satisfaction to customers. In order for a new clothing boutique to stay on track with this trend, it would be beneficial for them to integrate a platform like 'Square'. Square will allow the new clothing boutique to design an easy to use app where they can sell their clothes and also inform customers of in-store availability. It will allow the clothing boutique to link any other services they have to their app to ensure consistency across all of their online platforms.

A café: For a new café I would recommend an internet platform called 'SumUp'. SumUp is an internet platform with the main purpose of making online and in-person transactions easier and cheaper for businesses. SumUp will allow the café to accept payments from all different sources such as contactless or via inserting a card and presenting a pin. These payments can be made online or in-person with SumUp and all payments can be tracked as SumUp will gather and store all of this data, allowing the cafe to access any of these records whenever needed. SumUp also provides cheaper transaction fees, ensuring that the cafe will be saving as much as possible through using their services. 

That's all for me in this blog. Thanks for reading! Leave a comment below outlining if you believe these internet platforms would benefit the businesses above. If you have any other thoughts/recommendations, I would be glad to hear them! 

See you next time!

It is all about Engagement!

 Hi everyone, 

Welcome back to my blog. In this blog post I am going to outline some advice on how to get readers engaged in your blog posts. 

This advice includes:

Social media: A starting point to get readers engaged in your blog would involve giving them access to the blog itself. You can use social media to let people know that you have posted a new blog, providing a link. These gives readers ease of access to your blog and is sure to help with getting them engaged. 

Strong title: In order to get individuals to find interest in reading your blog comes down to your title. A strong title can be a deciding factor in whether or not a reader chooses your blog or stays scrolling. A strong title should clearly outline what content the reader should expect to see in your blog, giving a clear indicator to show if the blog is relevant to what they are searching for. 

Use of pictures & videos: Pictures and videos are a great way to getting readers more engaged in your blog. Pictures can be used to also give insight into the content covered within the blog, but can also be humorous and bring a fun and enjoyable sense of humour to your blog which can increase engagement. Videos can be used as a refresher to the content covered in your blog or as a follow up to your blog if the readers are interested in learning more about the content.

Avoid repetition of words/phrases: Avoiding using the same words/phrases throughout your blog post aids in keeping a readers attention. If the readers finds your blog to be repetitive it may lead to them feeling uninterested/bored and cause them to stop reading. 

Advise readers to read recent & future blog posts: A great way to keep readers engaged in your blog posts is to recommend them to read any recent blogs that you have posted. This gives the reader an option to read similar blog posts and further their knowledge and understanding on similar topics/points of interest. Asking them to stay tuned for future blog posts is also a great way to keep them engaged in the long run.

If there is any more advice that you think I missed leave a comment below. I would love to hear your thoughts on engagement in blog posts.

That's all for me in this blog. If any new readers find interest in my blogs, check out my previous blog where I gave an insight into 'Big Data'. There are many more blogs to come so keep an eye out!