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Hi everyone, 

This week I completed three online courses provided by Trailhead which further educated me on my topic of interest which was Artificial Intelligence (AI). AI is becoming more and more prevalent in our day to day lives so it is a topic that I find interest in. 

If you are interested in completing some online courses yourself, click on the link below which will give you access to 'Trailhead' and their services. I would recommend it! 

https://trailhead.salesforce.com/

The first course I completed was a 10 minute course called 'Getting to know Marketing AI'. The course was more of an introduction to marketing AI, where I learned how AI is used to benefit marketing by increasing creativity and efficiency. I learned how AI can be used in content/campaign creation to increase creativity. GPT can provide you with ideas for your content or campaign in seconds, therefore increasing both creativity and efficiency. Another interesting use of Marketing AI was through conversational interfaces, which can manage marketing campaigns and simplify the use of technology throughout the campaign.  

The second course I completed was a 20 minute course called 'Change Management for AI Implementation'. When completing this course I noticed a lot of similarities to the content covered in class about the implementation of new information systems. This course focused on change management which is a set of processes used to ensure the successful implementation of AI into an organisation. I learned that before beginning the process, organisations must train their staff, outline possible challenges they may face, ensure AI is suitable in the long run and aim to have consistency when it comes to where AI is used in their workforce. 

The third course I completed was a 30 minute course called 'Artificial Intelligence for Marketing'. This course provided short videos with examples of email marketing and push notifications being used. I learned how AI can be used to send automatic emails, personalise the emails and gather data on customers. I learned that the more customers interact with the emails/notifications the more personalisation organisations can achieve, therefore increasing brand loyalty. 

If you completed any online courses provided by Trailhead, let me know in the comments below. I would love to hear what your recommendations for other readers and what you learned in the process!

That's all for me in this blog. Thanks for reading! If you found interest in this blog, keep an eye out for many more blog posts in the future. 

See you next time!